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A solar energy company specializing in solar panel installation, solar power systems, and residential & commercial solar solutions in Perth approached us to improve local visibility and generate high-quality leads. The business wanted to rank for competitive keywords like solar installation in Perth, solar power systems Perth, and solar panel installers near me.
Challenge:
The company had low visibility on Google Maps and was not ranking for high-intent local keywords. Their Google Business Profile was under-optimized, and there were inconsistencies in business listings across directories. Additionally, the website lacked location-specific landing pages targeting Perth and nearby suburbs.
Solution:
We optimized the Google Business Profile with targeted keywords, service categories, and regular updates. We created geo-targeted landing pages focusing on solar installation in Perth and nearby areas, implemented local business schema, and built high-quality local citations. We also improved on-page SEO with keyword-rich content and strengthened internal linking between service and location pages.
Results:
The business achieved top 3 rankings in Google Maps for multiple solar-related keywords in Perth. Organic traffic increased significantly, and qualified leads for solar panel installation and solar power systems grew by over 80% within 3 months, resulting in higher conversion rates and project inquiries.