SEO offers a higher return on investment (ROI) than any other form of marketing. While there are countless options to make your business more visible to potential customers, SEO targets people who look for keywords, products or services related to your business.
This means you’re not targeting the general population, but a segment of people who actually need your service.
From this point of view, SEO is extremely profitable. It targets potential clientele, hence the high ROI. More traffic will inevitably lead to more conversions as well. While it’s considered an investment, it’s totally worth the customers you’ll get overtime.