Local SEO allows you to expose your product, service or business to a local market. It allows you to connect to a local audience and make yourself accessible. It’s primarily aimed at potential customers who are actually looking for what you have to offer.
From this point of view, local SEO can be more effective than far range SEO. Getting on top of your competition isn’t just easier, but also quicker. Of course, SEO is still an ongoing process, even when local. It still takes time and patience if you truly want to outweigh your competition in the long run.