Google doesn’t offer SEO services. Indeed, most SEO campaigns and services revolve around
Google because it’s the most used search engine, dictating the tone in trends and rankings. But
then, you can’t pay Google to show up first in results.
There are, however, sponsored ads that target certain keywords. Such PPC campaigns aren’t
organic and will showcase the fact that your result is sponsored. Prices vary based on the
keyword, location and demand or competition.
PPC campaigns are often included in SEO packages, but since they’re not natural, they don’t get
as much attention as natural and organic SEO alternatives.