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What is SEO and SMO?

Both SEO and SMO are acronyms that are often used interchangeably, but they're different. What's the difference between these two popular digital marketing strategies? An SEO (search engine optimization) is best defined as a...

What Is Page Authority In SEO?

SEO comes up with several tactics for improving the ranking of the website and increasing the reach over there. One of those tactics, page authority, is an essential and effective strategy. This helps significantly...